The most important and fundamental advantage of Arabic in this era is the wide range of publications and digital media in Arabic, especially in the Arab world. Language learning seems to be one of the most popular internet activities across the world known since it's quick, easy and accessible to many people all over the world. And it’s not limited only to "learning" but also encompasses a very broad range such as writing, reading, entertainment and communication with other cultures around the globe. This makes Arabic an ideal language for stronger communication capabilities with others around us regardless of our nationality, culture or background. Arabic has been recognized as one of the most prestigious languages in the world and is currently ranked as one of the top four most spoken languages in the world. Arabic is very popular for many reasons such as: potential customers, customers from Arab countries, Arabic is a gateway to a huge market and it provides key resources for business growth at a reasonable cost. Currently, commercial companies have realized the importance of targeting this wide market and have started investing their resources to create content relating to this market by creating advertisements in Arabic. This gives access to a large audience that can read or watch these advertisements which may be potentially converted into customers due to the fact they are related to their own culture, language and nationality. The need for Arabic publications and digital media has seen a rise in the number of users particularly those living outside the Arab world. The main reason behind this is to keep themselves up-to-date with what's happening around them as well as to interact with their friends and families who still live in their country of origin. By using social network sites, online newspapers and other communication tools, the youth has been able to regain some of their ties with their homeland by uploading videos and pictures and creating social networking groups for themselves and others like them. They also have access to books by famous authors in their own language which are cheaper than the original. Another remarkable advantage of the Internet is the ability to have access to thousands of free books on topics ranging from fiction, literature, politics, religion, philosophy, science and medicine. Also with the rapid development of technology there are many tools that help people learn Arabic quickly and easily; some examples include using flashcards or using mobile devices or computers with applications capable of translating languages both ways (Arabic-English and English-Arabic). Another example is to learn by watching videos and listening to audio files. Learners can find many online resources that allow them to listen and learn without needing to download any software. Arabic is also widely spoken in countries such as UAE, Egypt, Morocco, Algeria, Bahrain, Kuwait and Sudan. It was not until recent times that Arabization programs were entrenched in the Arab world by the governments of Egypt and Syria where many journalists lost their jobs because of political reasons with them being fired from their positions due to their inability to communicate fluently in Arabic. 8eeb4e9f32 49
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